creative process

The idea on a brand design should talk about the story of the brand.

A work can show the environment and object which hint a narrative / story.

creating a campaign

• what story?
• timelines?
• target audience?

developing the brief

• refine idea into action
• define parameters ^1
• setting the intention
• creating the moodboard
• deliverables

maribou state

music is the build of texture

the main vision is built by flower, the artist used sorts of video, cut them up like a collage, to show the multiplicity of music.

little dragon

The client expect a not stylish style, so the design of visaul should be suit thier requirement and audience’s trend.

The content in MV looks like a game but it has strong visual and bright colours, digital effect.

Isle, skateboard & painting

painting on skateboard mostly like add a symbol on individual identity. Skateboard could represent a kind of culture on street, and each player could has a own board with own style.

Playing a skateboard is not easy, it could be false countless times. And the painting on board mostly will be on bottom of board. Which means it could not been showed everytime, but it will show on flash-point.